
Stablecoins have been a dollar story for a decade. The two largest products are dollar-denominated, issued offshore. That changed this year. Starting in the UAE.

GO-TO-MARKET PROPOSAL
DDSC is live, central bank approved, and already settling institutional volume. The next step is public evidence. A three month program across narrative, content, distribution, and search.
Prepared for DDSC
August 2026
TRUSTED BY
01
SECTION ONE
The team behind the program, and the work that shows how we operate.
01
Who we are
02
Selected work
01 / WHO WE ARE
Surgence runs go-to-market end to end: narrative and messaging, content and design, press and distribution, paid, and search. Forty specialists in house across five hubs, no subcontracting, one team accountable for the whole program.
40+
Specialists in house
100+
Engagements delivered
5
Global hubs
$300M+
Client revenue driven
TRUSTED BY





JupiterGLOBAL HUBS
DUBAI · SINGAPORE · SEOUL · BANGKOK · NEW YORK

02 / SELECTED WORK
A sample of the work. Household names, institutional counterparties, and category leaders across five markets.

ETHGAS
Protocol and Telegram-led marketing to capture user liquidity and drive token demand.
$1B
COMMUNITY GAS SPEND CAPTURED
$2B+
ALL-TIME HIGH FDV
BINANCE, BYBIT
TIER 1 EXCHANGE LISTINGS
300,000
COMMUNITY GROWTH

BYBIT
Creator campaign onboarding Web2 audiences through scaled UGC and influencer activation.
100+
WEB2 UGC CREATORS
200%
UPTICK FOR FUNDED ACCOUNTS ON THAT WEEK
10M+
CAMPAIGN IMPRESSIONS

ORBT
Launch of a unified liquidity layer for DeFi, from positioning through to depositor acquisition.
330,000
WALLETS CAPTURED
200,000
COMMUNITY GROWTH
$100M+
SECURED IN PRIVATE ROUNDS
$20M+
TVL ATTRIBUTED TO MARKETING

FALCON FINANCE
Go-to-market for a universal collateral layer and RWA-backed synthetic dollar.
$110M+
TOKEN SALE DEPOSITS
200,000+
COMMUNITY SCALED
BINANCE
TIER 1 EXCHANGE LISTING
UPBIT
KOREAN LISTING AND GTM

JUPITER
Go-to-market and launch campaign for Jupiter Gacha.
$30M
SALES IN WEEK ONE
10M+
CAMPAIGN IMPRESSIONS
NO. 1
GACHA PLATFORM BY WEEKLY VOLUME

ADI PREDICTSTREET
Go-to-market launch campaign for the official prediction market partner of the FIFA World Cup 2026.
100,000+
USERS
20M+
CAMPAIGN IMPRESSIONS
TOP 5
PREDICTION MARKET BY WEEKLY VOLUME
FULL CASE STUDY DEEP DIVES IN THE APPENDIX
02
SECTION TWO
Where DDSC stands today, and the people the program has to reach.
01
Where DDSC is today
02
Audience map
03 / WHERE DDSC IS TODAY
DDSC has the substance. What it does not yet have is the public evidence.
Dominate page one search
TODAY
Press releases rank for DDSC, not the owned site.
WHERE WE TAKE IT
Page one on the brand and category terms.
Become the AI-recommended answer
TODAY
AI engines return competitors or the CBDC when asked about dirham stablecoins.
WHERE WE TAKE IT
DDSC cited by ChatGPT, Claude and Perplexity.
Accelerate top-of-funnel awareness
TODAY
No meaningful LinkedIn or X presence for a live, approved stablecoin.
WHERE WE TAKE IT
Weekly reach into institutional and business audiences.
Own the category narrative
TODAY
Competing AED stablecoins set the terms of the conversation.
WHERE WE TAKE IT
DDSC defines what a regulated dirham stablecoin is.
Convert visibility into qualified inbound
TODAY
AED 150M processed, almost none of it generating new demand.
WHERE WE TAKE IT
Attributed partner, platform and business enquiries.
THE SHORT VERSION
DDSC already works. The next three months are about making that undeniable in public.
04 / AUDIENCE MAP
Reach, message, and convert each audience on the channels they already trust.
Institutions and banks
WHAT THEY WANT
Regulated settlement rails that a compliance team can approve.
WHERE THEY ARE
LinkedIn, finance press, industry events, analyst notes.
WHAT WE SAY
Settle in dirhams, on-chain, with central bank approval.
UAE businesses and merchants
WHAT THEY WANT
Faster settlement without card fees or banking-hours delays.
WHERE THEY ARE
LinkedIn, local business media, regional social pages.
WHAT WE SAY
Your dirham, on-chain, accepted here.
Remittance and corridors
WHAT THEY WANT
Lower fees and faster transfers on the corridors they already use.
WHERE THEY ARE
Corridor partners, community media, third-party distribution.
WHAT WE SAY
Send dirhams home for less, in seconds, at any hour.
Press, policy and analysts
WHAT THEY WANT
Credible, quotable evidence that regulated digital money works.
WHERE THEY ARE
Press desks, LinkedIn, X, search and AI answer engines.
WHAT WE SAY
The regulated dirham is live and moving real money.
HOW THIS TRANSLATES INTO THE PROGRAM
The marketing mix shifts by audience and by phase. Different channels, different distribution, different proof, sequenced to reach and onboard each one in turn.
03
SECTION THREE
How the program is structured before we break it into components.
01
Strategy overview
05 / STRATEGY OVERVIEW
Each component is broken down in the slides that follow.
Narrative and messaging
The messaging house every other component runs from, including the separation from the Digital Dirham CBDC.
Social content
Weekly publishing across LinkedIn, X and Instagram, tuned per audience.
Design and motion graphics
Social templates, explainers and motion for every channel.
Long-form, SEO and GEO
Deep dives on remittance, payments, treasury and regulation, built to rank on the category terms and to be cited by AI engines.
Press and third-party distribution
Web3, finance and regional press, plus partner and social pages.
LinkedIn ads
Paid reach into named institutions and decision-maker audiences.
Exchange and platform listing support
Positioning and support for access through VARA-regulated platforms and exchange partners.
WHY THIS COMPOUNDS
Every component feeds the next. Content becomes press, press becomes authority, authority becomes search, and search runs whether we publish that week or not.
04
SECTION FOUR
Each part of the program, its scope, how it runs and what it produces.
01
Narrative and messaging
02
Social content
03
Design and motion graphics
04
Long-form, SEO and GEO
05
Press and distribution
06
Creator activation, LinkedIn
07
Creator activation, X and MENA
08
LinkedIn ads
09
Exchange listing support
06 / COMPONENT 01
Fix what DDSC stands for before anything is published. Every other component runs from this.
WHAT WE DELIVER
HOW IT RUNS
Delivered in weeks one and two, then held as the reference every other component is checked against.
06 / COMPONENT 02
Weekly publishing across LinkedIn, X and Instagram, with each platform doing a different job.
WHAT WE DELIVER
HOW IT RUNS
Begins week two, once the messaging house is signed off, and runs weekly for the full three months.
09 / SOCIAL CONTENT IN PRACTICE
Organic content that matches the platform, keeps the brand voice, and earns engagement without paid amplification.



10 / CONTENT AND COPY, LINKEDIN CAROUSEL
The post copy as it appears in feed, alongside the eight carousel panels that run with it.

DDSC
804 followers
23h · Public
The biggest stablecoin story of 2026 has nothing to do with dollars. Instead, it's about the Dirham 🇦🇪 More than 99% of stablecoins today are denominated in US dollars. That makes sense for a market that was built around the dollar. But as digital payments move into everyday business, one currency cannot serve every market. The UAE is a case in point. In the first half of 2026 alone, the UAE recorded AED 1.937 trillion in non-oil foreign trade. Businesses operating here pay suppliers, manage treasury, collect revenue and settle transactions in dirhams. Digital payment infrastructure should be able to do the same. That is where DDSC comes in. DDSC is a UAE dirham-backed payment token regulated by the Central Bank of the UAE and developed through the collaboration of IHC, First Abu Dhabi Bank and Sirius International Holding. Each DDSC is backed 1:1 by UAE dirham reserves held in ring-fenced accounts, with independent reserve attestations published monthly. The proposition is simple: Move AED as AED. For businesses, that can mean: • settling supplier payments in dirhams beyond traditional banking cut-off times • moving funds between approved participants with near-instant settlement • managing treasury and payment flows in the same currency in which the business operates • using regulated digital AED infrastructure without relying on a dollar-denominated stablecoin The infrastructure matters. But what matters more is what businesses can do with it. Since going live in February, more than AED 150 million has already been transacted using DDSC, including an AED 110 million institutional transaction. And in July, DDSC received a No Objection Certificate from the Central Bank of the UAE to partner with selected VARA-regulated exchange platforms, paving the way for broader access across business, merchant and retail payment use cases. The stablecoin market was built around the dollar. The next phase will be built around the currencies businesses actually use. For the UAE, that means the dirham. And DDSC is building exactly that, a modern payment infrastructure for the UAE dirham. #DDSC #DigitalPayments #UAE #Payments #Fintech
01
02
03
04
05
06
07
08AI-generated design, for reference
11 / CONTENT AND COPY, X THREAD
The eight post thread as it runs in feed, with the storyboard for the film attached to post one.

Stablecoins have been a dollar story for a decade. The two largest products are dollar-denominated, issued offshore. That changed this year. Starting in the UAE.

DDSC is a dirham-backed stablecoin, initiated jointly by International Holding Company, First Abu Dhabi Bank, and Sirius International Holding.

On 3 July 2026, the Central Bank of the UAE issued its No Objection Certificate, clearing DDSC for VARA-regulated exchanges. First CBUAE-licensed dirham stablecoin cleared for public distribution.

Every DDSC is backed 1:1 by a dirham held in custody at First Abu Dhabi Bank, the largest bank in the UAE. Issuance and redemption sit inside SPVs owned by IHC and FAB. Reserves carry third-party attestation, under CBUAE oversight since day one.

Put next to USDC and USDT, DDSC shares the category but not the footing: » Dirham-pegged, one of the few non-dollar stablecoins live today » Custodian is the largest bank in the issuing country, not offshore » Regulatory framework existed before launch, not after

Regulated non-dollar stablecoins started 2026 at zero. Three jurisdictions have since shipped both a framework and a live product: » EU, under MiCA » Hong Kong, under the HKMA, through Anchorpoint » UAE, under the ADGM, through DDSC

Roughly 140M DDSC has moved since inception, including a $30M institutional settlement from IHC, verifiable on-chain.

Follow for updates as DDSC expands.
POST 1 VIDEO · STORYBOARD

Three Minutes to Mumbai: a 60 second institutional film, six beats from payment initiation to settlement in 47 seconds.
12 / CONTENT AND COPY, INSTAGRAM REEL
The storyboard for the 60 second film, with two caption versions written for the same cut.
REEL · STORYBOARD

Abu Dhabi to Lagos: a 60 second institutional film cut for Reels, five beats from the 2:14 AM call to settlement and recovery.

Caption version 01
You earn in dirham. You spend in dirham. You save in dirham. You send dirham home.
So why should the way your money moves still belong to another era?
More than 11 million people call the UAE home. Every day, the dirham moves through salaries, savings, shopping, families and payments across borders.
The dirham is already part of a global life.
Now, it’s getting infrastructure built for one.
DDSC gives the UAE dirham a new way to move in an increasingly digital, connected world, backed 1:1 by AED reserves and regulated in the UAE.
1,247 likes

Caption version 02
Why should sending your money home mean banking cut-offs, waiting times, multiple intermediaries and unnecessary currency conversions?
Millions of people in the UAE earn in dirhams and send money across borders every day.
DDSC gives AED a new way to move.
1:1 backed by UAE dirham reserves. Regulated by the Central Bank of the UAE. Built for 24/7 digital payments and settlement.
So AED can move digitally as AED, without needing a dollar-denominated stablecoin in between.
Same dirham. Fewer barriers. More places to go.
The dirham is going global. 🇦🇪
Link in bio.
#DDSC #Dirham #AED #UAE #Remittances #CrossBorderPayments #DigitalPayments #MoneyTransfers #Fintech #FutureOfPayments
1,247 likes
06 / COMPONENT 03
A visual system for DDSC that holds up next to a bank, then the assets to run it every week.
WHAT WE DELIVER
HOW IT RUNS





More creatives available on request.
System established in weeks one and two, then produced weekly alongside content for the full three months.
06 / COMPONENT 04
Deep dives that rank on the category terms and get cited by AI engines, so visibility keeps running between campaigns.
WHAT WE DELIVER
HOW IT RUNS

Research in week one, publishing from week three, compounding for the remainder of the engagement and beyond it.
06 / COMPONENT 05
Where DDSC announcements land, by tier.
Finance and business press
Institutions, banks, regulators, analysts
Wires and syndication
Guaranteed pickup across institutional terminals
Markets and trade press
Ecosystem, platforms, integration partners

06 / COMPONENT 06
Borrowed audiences. Named LinkedIn creators briefed on DDSC messaging, publishing into finance, payments and business feeds.
WHAT WE DELIVER
HOW IT RUNS




100+
MORE CREATOR PROFILES IN THE LINKEDIN ROSTER
SELECTED PER CAMPAIGN
Live from week one, with a second wave weighted toward whichever audiences are converting.
06 / COMPONENT 07
Named YouTube and TikTok creators across MENA, briefed on the same DDSC messaging.
WHAT WE DELIVER
HOW IT RUNS
MENA CREATORS

Dr. Assad Rizq
YouTube MENA, 306K

Amr Hamed
YouTube MENA, 158K

Wael Salimi
YouTube MENA, 133K

Nabil Castan
YouTube MENA, 110K

Techno Profit
YouTube MENA, 54.4K

Abu Hanine
YouTube MENA, 54K

Badwi Crypto
YouTube MENA, 37.4K

Mohammed Shamseddine
YouTube MENA, 25K

Ali Al-Shami
YouTube MENA, 10.8K

El Bash Moders
TikTok MENA
SAMPLE OF THE ROSTER, SELECTED PER CAMPAIGN
200+
CREATORS ON THE FULL MENA ROSTER
30M
COMBINED REACH
Live from week one, with a second wave weighted toward whichever audiences are converting.
06 / COMPONENT 08
Paid reach into named institutions and the people inside them who sign off on settlement decisions.
WHAT WE DELIVER
HOW IT RUNS
Live from week three once the content and creative system are in place, then scaled behind whatever is working.
06 / COMPONENT 09
Making DDSC easy to access, and easy for a platform to say yes to.
WHAT WE DELIVER
HOW IT RUNS


Live from week one, then sequenced against whichever access points DDSC prioritises.
05
SECTION FIVE
What happens month by month, how it is measured, and what it costs.
01
Three month plan
02
Measurement and reporting
03
Commercials
07 / THE PLAN
The full program is live from day one. Months two and three are about scale, not switch-ons.
MONTH 01
Everything live
LIVE FROM WEEK ONE
Narrative and messaging, signed off inside the first two weeks
Weekly publishing across LinkedIn, X and Instagram
Design and motion production against the editorial calendar
Long-form publishing, technical SEO and GEO entity work
Press outreach and third-party distribution
LinkedIn Ads and platform listing support
WHAT EXISTS BY THE END
Every channel live, publishing on cadence, with the narrative and visual system locked.
MONTH 02
Scale
WHAT CHANGES
Paid scaled behind the audiences and creative that are converting
Creator and press cadence increased against proven angles
Deep dive volume weighted toward the clusters showing movement
Content formats expanded from what performed in month one
WHAT EXISTS BY THE END
Coverage compounding, rankings moving, and a clear read on which channels are working.
MONTH 03
Compound
WHAT CHANGES
Proof content built from live volume, corridors and partner activity
Second creator wave into the highest-performing audiences
Paid concentrated on the accounts and segments generating enquiries
Search consolidated: page one held, AI citations locked in
WHAT EXISTS BY THE END
Attributed inbound, owned search positions, and assets that keep working after the engagement.
WHY THE RETAINER IS FLAT
Nothing is held back for later months. The same team runs the same full program throughout, and the results compound because the inputs never stop.
08 / MEASUREMENT
Every component reports against the objectives set at the start.
Search and AI
WHAT WE REPORT
Rankings against the priority clusters
AI citation checks across the major engines
Organic traffic and page performance
Owned channels
WHAT WE REPORT
Reach and impressions by platform
Audience growth and composition
Engagement from target segments
Press and creators
WHAT WE REPORT
Placements secured and tier
Creator activations and reach
Share of voice against the category
Paid
WHAT WE REPORT
Spend, reach and cost efficiency
Performance by audience and creative
Named account penetration
Demand
WHAT WE REPORT
Enquiries attributed to source
Partner and platform conversations
Merchant and business interest
WEEKLY
Dashboard update and a short written read on what moved.
MONTHLY
Full performance review with DDSC, and the plan for the month ahead.
BASELINE
Measured in week one, so every number has something to be compared to.
09 / COMMERCIALS
No tiers, no held-back scope. The full team across every component from week one.
$30,000
PER MONTH, 3 MONTH TERM
Narrative and messaging
Social content
Design and motion graphics
Long-form, SEO and GEO
Press and distribution
LinkedIn ads
Listing and platform support
REPORTING
Weekly dashboards and a written read on what moved. Monthly performance review against the objectives set in week one.
MEDIA AND CREATOR SPEND
LinkedIn Ads, press distribution and creator fees sit outside the retainer and are passed through at cost, no markup.
TERM AND NOTICE
[TERMS TO CONFIRM]
NOT INCLUDED
Commercial negotiation with platforms and exchanges, and any third party tooling licences.
APPENDIX
01
Governance and ways of working
02
Case study deep dives
03
Design and creative examples
04
Creator and partner network
